From customized giveaways to contests at a mall, the scope of below-the-line promotions today is unlimited. Most agencies shy away from this activity because it involves real hard work. But we realize the important role BTL can play in any marketing campaign and have developed considerable capabilities in delivering services in the field. Apart from executing the assignment given we also generate innovative below-the-line promotional ideas to meet the marketing objective We have handled a fairly complex mix of BTL activities for the launch of Coffee Day Xpress in Bangalore. The assignment involved everything from organizing boys and girls to kick off the petrol bunk promotions to designing the T-shirts and caps for them to designing the giveaway cards and the handouts.