Reviews Matter

What the Google Shopping update means for shoppers this holiday season

Wednesday, October 14, 2020
What the Google Shopping update mean for shoppers this holiday season

With physical stores having been shut most of 2020, consumers and businesses have been forced to rely on online shopping and online sales more than ever these past few months. That’s why, Google US recently announced that it’s now free for businesses to sell on Google, making it easier for brands to gain visibility on Google Shopping.

So what does this mean for Google Shopping users like you? And how does it affect your online shopping experience?

Consumers now have greater choice on Google Shopping

Google Shopping enables you to view products from brands directly into your search results.

Since April, the US Google Shopping tabs primarily consist of free listings, which means it’s now easier for brands to feature their products on the marketplace. In July, Google also removed commission fees for companies.

So now that brands no longer have to pay a fee for purchases made through Google, you might see more and more products appear in Google Shopping in the coming weeks, especially around Black Friday, Cyber Monday and during the holiday season. This might be great news for some, but these changes also raise some questions.

How can online shoppers identify trustworthy brands as Google Shopping offers even more choices to consumers? And how can consumers make sure they pick the right brand before finalising their purchase journey when comparing product listings online?

Reviews can guide your Google Shopping experience this holiday season

In 2020, 29% of shoppers have admitted they don’t trust consumer brands.

With Google’s new announcements, online shoppers like you are going to have to find new ways to identify brands that stand out from other listings in Google Shopping. But it can be challenging to trust brands you’ve never heard of before, and you may be weary of making purchases directly through Google shopping listings.

Reviews can help. Did you know that 89% of consumers check online reviews as part of their online buying journey, and 49% consider positive reviews one of their top three purchase influences? You may consider joining the consumers who use star ratings as trust signals when searching for the right product or company when shopping through Google

Check whether online reviews and star ratings are displayed directly on the Google product listings, as shown on the image below. You can find reassurance in knowing that brands on Google Shopping can only qualify for this feature by using and collecting trusted reviews from people like you, through a Trusted Google Reviews Partner, such as Trustpilot.

What the Google Shopping update means for shoppers this holiday season

So next time you’re shopping on Google, you might want to keep your eyes peeled for those little golden stars.

If you’re still unsure what signals you should trust in the upcoming months (and all-year-round), we’ve put together a checklist for you to use next time you browse Google Shopping.

Your shopping Trust checklist for the holiday season

  • Does the company have any reviews from a trustworthy review platform like Trustpilot?
  • Does the company respond to bad reviews in a positive way?
  • Is there a mix of good and not-so-good reviews? 100% 5-star reviews can sometimes be a red flag.
  • What’s the delivery and returns policy?
  • If the company doesn’t display any ratings or reviews, check if they have a Trustpilot profile page here.

Happy Shopping!

If you've identified a trustworthy brand (or a not-so-trustworthy brand) in a purchase made through Google Shopping, leave a review on Trustpilot so other consumers can learn from your experience and make better purchase decisions this holiday season. If you’d like to learn more about how you can shop with confidence this shopping season, check out more great articles here.


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