When Compaq came to India in 1995, it was an unfamiliar name with hardly any market presence. To make matters more challenging, the entire marketing of its products was being handled through channel partners. As the agency in charge of conceptualizing and staging marketing events, our task was to create awareness of its products among target customers and more importantly, put Compaq on top of mind of all its channel partners.

The channel partners were big names like Unicorp, Microland, CMC, Thukral and ICIM , and motivating them to give Compaq the pride of place in their brand portfolio was easier said than done.

We helped Compaq build marketing muscle in India and launch a slew of new products through a series of Product Launch Events, Customer Meets, Road Shows and Reseller Conventions. Each event was carefully planned with a big idea at the core and executed with meticulous attention to detail.

In just two years Compaq was established as a major player in the in the India IT products market and its roster of channel partners had expanded to include many more big names.

Product Launch
Reseller Conventions
Wisitex Pavilion