Nobody really wants to watch a corporate film. It's something one has to go through. When we were asked to make a first corporate film for Digital in 1991, we very badly wanted to change that. The Ad Club Gold Winner "Digital Makes The Difference" was the result. The subsequent films we have made for companies like Biocon, Compaq, Lucent, Indal and Symantec have all been fired by the same ambition. Yes, we believe, a corporate film can be as interesting as any social documentary or ad film, only if we badly want it be.