Digital was the first IT major allowed entry into India after the exit of IMB in 1977. The corporate campaign had to evoke the historic nature of the occasion, outlining the leadership aspects of Digital in the IT world. The four-part campaign titled "Touch" did just that, creating remarkable brand awareness in a short time, as tested in a post-campaign survey.

The four ads established, in sequence, the import of an iconic company like Digital coming to India, its obsolescence-proof technology, its pioneering efforts in the emerging networking technologies, and lastly, its long-term commitment to the Indian market.

We followed this up with stand-out tradeshow pavilions, a path breaking corporate film titled " Digital Makes The Difference" (which won a Ad Club Gold and was remade by us with a new cast of senior management when Mr. Som Mittal took over the reins from Mr. Mike Shah), an award-wining Annual Report, and an array of product ads.

The upshot? Digital quickly grew to become a preferred brand in the corporate world and a destination of choice for IT professionals.