This Tier-III International Women's Tennis Tournament in 2006 was the biggest tennis event of the decade for Bangalore with the reigning sporting sensation, Sania Mirza. participating. The plan was to market the event as a major landmark in the city's event calendar. But there was a yawning gap between one-day cricket and tennis in the paying public's mind. The situation with the sponsoring companies and the media was no better. The challenge was to market the event aggressively and create a buzz among the public and potential sponsors.

We started with the visual identity, which, we believed, had to project the tournament as truly world-class. The logo we created was simple, elegant and yet had enough intrigue to hold your attention. It was an outright winner from the start. We planned the mega-event and supervised its successful staging, being involved with a gamut of activities - from the design of all promotional material to conceptualizing the ground event ( with stalls by companies like Lotto, Malabar Gold, Mercedes, Tata Indicom and Eva Mall), scouting for sponsors, driving corporate ticket sales and coordinating press coverage.