Our association with MRO-TEK has extended over nearly two decades
now. We have been a part of their growth from a start-up to a publicly
listed company with turnover exceeding Rs.100 crores. During this
period, we have been involved with every aspect of their corporate
and marketing communication from Identity Design to Corporate Advertising,
Product Advertising, Marketing Collateral, Industry Exhibitions
and many milestone events including the inauguration of their International
Headquarters in Hebbal, Bangalore.
MRO-TEK has over a dozen products in its portfolio with diverse
applications. Our advertisements for these products use powerful
visual metaphors to capture the essence of their functionality
and benefits. A commonality in their look make them stand out
as MRO-TEK product ads. The corporate ads, on the other hand,
use more evocative and uncluttered visuals with succinct headlines
to appeal to the decision-makers. Especially effective among these
has been the " Internet Ke Peechhey Kya hai" ad released
just before the company's IPO.
We have been associated with a number of events staged to mark
the various milestones along the company's journey forward. We
incorporated a blend of the East and The West with a touch of
classicism in these events to reflect the mix of the local and
the global in MRO-TEK's technology edge. The performance by Colonial
Cousins during the inauguration of MRO-TEK's International Headquarters
was a perfect example of this.
A well-concerted communication campaign over the years mounted
with a clear vision has enabled MRO-TEK not only to carve out
a niche for itself in the networking technology space but also
to sell its wide range of products in a fiercely competitive environment.
Corporate Ads
Product Ads
Trade Shows
Events
Print Jobs
Visual Identity
Corporate Song