Our association with MRO-TEK has extended
over nearly two decades now. We have been a part of their growth
from a start-up to a publicly listed company with turnover exceeding
Rs.100 crores. During this period, we have been involved with every
aspect of their corporate and marketing communication from Identity
Design to Corporate Advertising, Product Advertising, Marketing
Collateral, Industry Exhibitions and many milestone events including
the inauguration of their International Headquarters in Hebbal,
Bangalore.
MRO-TEK has over a dozen products in its portfolio
with diverse applications. Our advertisements for these products
use powerful visual metaphors to capture the essence of their
functionality and benefits. A commonality in their look make them
stand out as MRO-TEK product ads. The corporate ads, on the other
hand, use more evocative and uncluttered visuals with succinct
headlines to appeal to the decision-makers. Especially effective
among these has been the " Internet Ke Peechhey Kya hai"
ad released just before the company's IPO.
We have been associated with a number of events
staged to mark the various milestones along the company's journey
forward. We incorporated a blend of the East and The West with
a touch of classicism in these events to reflect the mix of the
local and the global in MRO-TEK's technology edge. The performance
by Colonial Cousins during the inauguration of MRO-TEK's International
Headquarters was a perfect example of this.
A well-concerted communication campaign over
the years mounted with a clear vision has enabled MRO-TEK not
only to carve out a niche for itself in the networking technology
space but also to sell its wide range of products in a fiercely
competitive environment.
Corporate Ads
Product Ads
Trade Shows
Events
Print Jobs
Visual Identity
Corporate Song