Combating fake reviews

We work around the clock to safeguard our platform and combat fake reviews

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People safeguarding our platform

Our Agents and legal experts help apply our guidelines fairly and equally, while our Tech Team develops and continuously improves the tools and algorithms we need to fight fraud.

Fraud detection robots

Humans aren't the only ones looking out for our community — our robots are on deck 24/7, alerting us to suspicious-looking reviews and behavior.

Monthly whistleblower notifications

Members of our global community confidentially let us know about potential misuse or abuse of our platform.

Fighting fake reviews and?misuse

We're using a strong combination of dedicated people and clever technology to protect our platform. Our customized fraud detection software automatically detects suspicious reviews and removes fakes. We've spent years developing and fine-tuning the advanced algorithms and AI that form its foundation, and continue to invest heavily in this area. Our software is backed by trained experts to investigate reports of misuse.

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Content Integrity Team

Our Content Integrity Team comes to work every day to help reviewers and companies understand how best to use our platform.

Together with our software, they handle more than 200,000 requests, queries and reports every month, applying our guidelines fairly and equally and interacting with thousands of companies and consumers across the globe. They’re an impressive group of skilled multilinguals who bring interesting work and life experience – having held previous roles like police investigation, journalism, forensic science, and even diplomacy.

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Tech Team

We also have a technology team, the TnT Squad, dedicated to developing and fine-tuning our fraud detection software and processes to find new and better ways of weeding out fake reviews and misuse.

This brainy bunch of experts from all over the world have a diverse background including engineering, psychology, police intelligence, linguistics, and even a physicist who worked at CERN.

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Enforcement Team

Supported by our legal experts, Trustpilot’s Enforcement Agents carefully investigate reports of misuse and stay ahead of any attempts to game the system.

They also report and request removal of advertisements from companies asking for fake reviews or individuals offering to write them.

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Help from our community

Detecting problems isn’t an exact science and even though we catch most of what’s out there, we always welcome help from anyone using Trustpilot.

We have tools enabling consumers and companies to flag reviews that violate our guidelines, and a whistleblower function that allows anyone who notices fraudulent behavior to contact us.

What do we do if we see continued misuse?

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Automated warnings

Our robots are constantly on the lookout for suspicious reviews and behavior, and automatically warn companies if detected. For example, if we come across misuse of our reporting (flagging) function, a series of automated warnings will be triggered reminding the company to play by the rules.

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Cease and desist

If our warnings are ignored or we continue to see misuse of our platform, our Enforcement Agents can issue a cease and desist (C&D) letter. A C&D letter is a legal letter officially informing a company that they have breached our guidelines and telling them to stop immediately.

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Consumer Warnings

If a company breaches our guidelines, we can post a Consumer Warning on their Trustpilot profile. We can also terminate contracts with businesses and have the ability to block fraudulent users from our platform.

Dedicated teams and sophisticated technology

... working together to make sure you’re reading reviews based on real experiences

“Together with fraud investigators, technical specialists and legal experts, my team of Enforcement Agents identify and stop misuse and fabricated reviews. We like to think we’re doing a big part to help keep the trust in Trustpilot.”

David Cole
Head of Enforcement, Trustpilot

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Contact us

Want to know more?

Get in touch to find out more about what we do to build trust and promote transparency in online reviews. For editorial and press enquiries, see Trustpilot’s Press site.

Contact usVisit our Press site